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Captain Sweep

Chimney sweep, moved off WordPress

Captain Sweep: case study

A NACS-qualified chimney sweep in Bath, covering Bath, Bristol and the towns around them. We rebuilt his website so customers can see what every job costs and book it online in a minute, from a phone or a desktop.

Website designOnline bookingLocal pagesMoving off WordPress
Captain Sweep website, home page

The project

What was needed

Captain Sweep is Paul Gibbs's chimney sweeping business. His old WordPress site opened on a black screen with a headline, then ran on for pages of text. The way to book was a small button in the menu, and the services, prices and areas he covers were hard to find.

Paul wanted a site that showed what each job costs, let customers book without ringing him, and looked as good as his work. So we did the lot: a clear page for every service and every town, booking built in (his existing Acuity calendar stays), the photos, the wording and the domain.

At a glance

Client

Captain Sweep

Type

Chimney sweep, Bath and Bristol

Built with

Built on our own content platform, with his existing Acuity booking calendar built in

What we did

Website designOnline bookingLocal pagesMoving off WordPress
Visit Captain Sweep ↗

Before and after

From a wall of text to a site that books jobs

Captain Sweep old WordPress website, home page

Before: the old home page

Captain Sweep new website, home page

After: the new home page

Captain Sweep old contact page

Before: the contact page, with Book Now as a small menu button

Captain Sweep new Book Now page, with the days for each area

After: pick the job, check the days for your area, and book a time

What Bath IT built

The work

Every service has a price and a button

Sweeps, nest removal, stove restoration, drone inspections and full surveys each have a clear price and a Click to book button.

A page for every town

Bath, Bristol, Keynsham, Radstock, Trowbridge and more each have their own page, so people searching for a sweep near them find one.

Looks like the job

His own photos, his red and black colours, a sunset sky over the Bath rooftops, and a bar at the top that says whether he is open right now.

Looked after for him

Changes to prices, areas and wording are done for him as part of his care plan, so he never has to log in.

What this demonstrates

We do the moving, so he can get on with the sweeping

The old site stayed up until the new one was ready. We built the new site, kept his booking calendar, wrote the area pages and switched the domain over, and Paul did nothing technical. If your website is hard to use, or hard to book from, tell us what you want it to do and we'll sort the rest.

Inside the site

Beyond the home page

Captain Sweep services and prices page

Services and prices

Captain Sweep chimney sweep Bath page

A page for every town

Captain Sweep new website on a phone

On a phone

Built for the screen most people use

On a phone the old home page was a black screen with a headline and a long scroll. The new one (shown here) puts the opening hours, a Click to book button and a Call button at the top of every page, so services, prices and booking are never more than a tap away.

Why website speed matters →

Technical notes

How it's built

Every page is built on the server, so it appears straight away and search engines can read all of it

Images are served at the size each screen needs, and the site scores 100 for performance, accessibility and best practice in our Lighthouse tests

Booking stays with his existing Acuity calendar, so nothing about how he takes jobs had to change

Hosted and maintained by us, with the domain moved off his old host

Where it is now

Live at captainsweep.co.uk since November 2026, hosted and kept up to date by us.

Related

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