HomeWorkGuernsey WoolMail-order catalogue siteGuernsey Wool — case studyFrangipani 5-ply Guernsey wool: thirty colours of British-spun worsted on cones, sold by mail order from Cornwall, with patterns, books and needles alongside.Website designColour catalogueContent managementHostingVisit the live site ↗Talk to us about a project like thisThe projectWhat was neededA long-running mail-order wool business with a loyal following and thirty colours that photographs never quite do justice to. The site had to present the range clearly, explain ordering and stockists, carry pattern and knitting resources from several designers, and let the owner keep it all up to date without a developer.Buyers are knitters, often ordering a specific shade for a specific gansey, so colour accuracy, cone sizes and the shade-card service had to be front and centre rather than buried.At a glanceClientGuernsey WoolTypeMail-order catalogue siteBuilt withBuilt on our own content platform — catalogue module and page editorWhat we didWebsite designColour catalogueContent managementHostingVisit Guernsey Wool ↗What Bath IT builtThe workColour catalogueEvery shade as its own entry with a page of its own, in a grid that works on a phone, with the shade-card request beside it.Ordering, the owner's wayNo checkout, deliberately — the owner chose phone and email ordering to keep the price of the wool down — so the ordering page makes the three ways to order and the shade-card service clear.Resources by designerKnitting guides and patterns organised by designer, plus how-to-order and stockist pages for people who'd rather buy in person.Owner-editableColours, prices, patterns and pages all editable by the owner in a visual editor.What this demonstratesBuilt around how the business actually worksThe obvious brief was 'a shop'. The right answer was a catalogue with no checkout, because the owner takes orders personally and wants the price of the wool kept down. We built that instead of forcing the business into a standard e-commerce mould. If your business doesn't fit the usual template, we'd rather build what fits than sell you what's easy.Talk to us about a project like thisInside the siteBeyond the home pageThe thirty-colour catalogueHow to orderOn a phoneBuilt for the screen most people useMost visitors to a site like this arrive on a phone, often on mobile data. Every page is designed for that first — readable, tappable, quick — and then scaled up to a desktop, not the other way round.Why website speed matters →Technical notesHow it's builtCatalogue module for the colours — structured entries rather than a page per shade written by handImage pipeline serves each photograph at the size the screen needs, in modern formats — the colour grid stays quick on a phoneStructured data and per-page metadata generated from the catalogue, so each colour is findableHosted and maintained by usWhere it is nowLive at guernseywool.co.uk, edited by the owner, hosted by us.RelatedWebsite design →Hosting & maintenance →Start a projectNeed something like this? Let's talk it through.Tell us what you need. We'll reply within one working day with straight answers and a free, written quote.Start a projectCall 07376 947 411Websites, hosting and security testing for businesses across the UK, and IT support around Bath and Somerset. Since 1996.Web ServicesWebsites & web appsHosting & careSecurity testingWorkFree security checkFree SEO checkIT SupportComputer RepairLinux InstallationWiFi & NetworksAccessoriesCompanyAboutContactWeb Design RadstockWeb Design Midsomer NortonGuidesGamesPrivacyCookie settings44 Bristol Road, Radstock, BANES, BA3 3EQ07376 947 411 · support@bathit.co.uk© 2026 Bath IT. All rights reserved.