Mail-order catalogue site
Guernsey Wool — case study
Frangipani 5-ply Guernsey wool: thirty colours of British-spun worsted on cones, sold by mail order from Cornwall, with patterns, books and needles alongside.
The project
What was needed
A long-running mail-order wool business with a loyal following and thirty colours that photographs never quite do justice to. The site had to present the range clearly, explain ordering and stockists, carry pattern and knitting resources from several designers, and let the owner keep it all up to date without a developer.
Buyers are knitters, often ordering a specific shade for a specific gansey, so colour accuracy, cone sizes and the shade-card service had to be front and centre rather than buried.
What Bath IT built
The work
What this demonstrates
Built around how the business actually works
The obvious brief was 'a shop'. The right answer was a catalogue with no checkout, because the owner takes orders personally and wants the price of the wool kept down. We built that instead of forcing the business into a standard e-commerce mould. If your business doesn't fit the usual template, we'd rather build what fits than sell you what's easy.
Inside the site
Beyond the home page
The thirty-colour catalogue
How to order
On a phone
Built for the screen most people use
Most visitors to a site like this arrive on a phone, often on mobile data. Every page is designed for that first — readable, tappable, quick — and then scaled up to a desktop, not the other way round.
Technical notes
How it's built
Catalogue module for the colours — structured entries rather than a page per shade written by hand
Image pipeline serves each photograph at the size the screen needs, in modern formats — the colour grid stays quick on a phone
Structured data and per-page metadata generated from the catalogue, so each colour is findable
Hosted and maintained by us
Where it is now
Live at guernseywool.co.uk, edited by the owner, hosted by us.
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