Content-managed site with product catalogue
Selby & Mills — case study
Chartered occupational psychologists with a large catalogue of psychometric assessments, sample reports and training material, organised for four different audiences.
The project
What was needed
Selby & Mills had decades of material — seven psychometric products, sample reports, training qualifications, downloads — on an ageing site that was hard to update and organised by product rather than by who was looking. Organisations, individual candidates, consultancies and web publishers each needed a different way in.
The move had to keep every URL and every PDF working: sample reports are exactly the kind of thing people bookmark, email and link to, and a broken link on a long-established site is a lost visitor and lost search standing.
What Bath IT built
The work
What this demonstrates
Scale and structure, not just pages
This wasn't a small brochure site: seven products, four audiences, decades of reports and training material, and every old address to preserve. Selby & Mills shows we can organise a large amount of structured content so the right visitor finds the right thing, hand it to the client to edit, and move it from an old site without losing anything. If you have a lot of content and a history online, this is the relevant example.
Inside the site
Beyond the home page
The product catalogue
Sample report downloads
On a phone
Built for the screen most people use
Most visitors to a site like this arrive on a phone, often on mobile data. Every page is designed for that first — readable, tappable, quick — and then scaled up to a desktop, not the other way round.
Technical notes
How it's built
Content-managed: the client edits pages, products and downloads in a visual editor without us
The catalogue is a module of the platform, not a plugin — one codebase, one login, one set of updates
Old document paths are resolved automatically: a request for a PDF at its old address is 301'd to the new file, so bookmarks and inbound links keep working
Per-page titles and descriptions, structured data and a sitemap generated from the content
Hosted, backed up and updated by us
Where it is now
Live at selbymills.co.uk, edited by the client, hosted and maintained by us.
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